Today’s technologically-driven society, terabytes of data is being generated every day. Businesses have information about their customers, suppliers, products, subscribers and everyone else they have interaction with. Traditionally, business intelligence has been helping firms analyze their historical data. However, tables turned when Data Analytics gave the power to predict events and suggest actions. What to do with that information, and how to mine it for trends, insights and predictors of future behaviour, has increasingly become a key driver for a successful business. Due to its potential, the past few years have witnessed a phenomenal growth in the reach of data analytics. Big Data Analytics is basically looking for two types of people – those who can channelize large amount of information and those who can translate business problems to analytical problems, while the ability to communicate remains intrinsic to both roles. The domain of analytics is going to be immensely lucrative for young professionals with the right skills, aptitude and attitude. As more and more businesses and government organizations across the world are going to put their faith in data-driven decisions, a plethora of roles are emerging in this – such as Internet of Things (IoT) architect, marketing technologist, technology broker and chief data officer apart from the in demand roles like Data Scientists, Data Engineers, Big Data Analysts, Data Strategist, Data Architect,
Data Visualization Analyst, Data Quality Manager etc. Recent Industry salary reports indicate that there is 32% increase in demand with people having Analytics qualifications over and above degrees in IT or business administration or even doctorates (2016) and data scientists earn more than CA’s & engineers. A well-trained business analyst is going to be a much soughtafter professional in the foreseeable future.
